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Adidas CEO thinks Kanye West didn’t mean what he said about Jews

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In a recent podcast interview, Adidas CEO Bjorn Gulden, who took over as CEO in January last year, said he didn't think West "meant what he said".

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West made antisemitic statements on a podcast last year and Adidas ended their contract with him and withdrew Yeezy products.

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Adidas does not have any plans to revisit the deal with West's brand Yeezy, even though it was one of the most lucrative for them.

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The company is expecting to lose $1.3 billion in revenue this year due to being unable to sell Yeezy clothing and shoes.

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Selling some leftover Yeezy inventory is helping them recover a few losses, and Adidas hopes the total will be lesser this year ($491 million instead of $764 million last year).

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Recently, Adidas also signed a $1.2 billion deal with the British football club Manchester United to replace the collaboration with Kanye West.

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West has made several controversial statements in the past including that slavery was a choice and wearing a "White Lives Matter" T-shirt to Paris Fashion Week.

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Investors have also sued Adidas in the U.S., alleging it knew about West's antisemitic statements much before but did not take any action against it.

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