Your habit of binge-watching hit shows like "The Marvelous Mrs. Maisel" or "The Boys" on Amazon Prime Video without a break is about to end, literally.
Come 2024, Amazon Prime plans to introduce ads into its content like many other streaming services, such as Netflix, have already done.
Members with a U.S. subscription who want to continue to keep their content ad-free will have to pay $2.99/month.
According to Amazon, this move will help them continue to invest in "compelling content and keep increasing that investment over a long period of time."
Prime Video subscribers in the U.K., Germany, and Canada will also see ads in their content in 2024.
Later in the year, the feature will be rolled out to France, Italy, Spain, Mexico, and Australia as well.
On the bright side, the company says that it plans to run limited ads at the rate of four minutes per hour, which is the lowest among streaming platforms.
Streaming online is increasingly beginning to resemble television broadcasting as companies embrace the ads-for-subscription model.