The Walt Disney Company is selling limited-time discounted children's tickets at Disneyland and Disney World.
Parents with kids between the ages of three to nine can buy discounted tickets (for as low as $50) for the California Disneyland resort starting on Oct. 24.
Disney World in Florida will have half-off children's tickets and dining with the four-day, four-night vacation package at any of its resorts starting on Nov. 14.
The discounts coincide with a decline in visitor numbers and hotel room bookings at the company's U.S. theme parks, attributed to rising consumer expenses caused by inflation.
Not only Disney, but Universal, Six Flags, and SeaWorld parks, have also reported low attendance in 2023.
According to travel agents, higher ticket prices and an increase in trips to Europe are the two major reasons for the low theme park attendance.
The Disney theme parks have continued to remain profitable, despite the prices, while still facing losses in the media and streaming business.