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"Dupe" culture is taking over and changing things 

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If you're on social media, you may have heard of the term "dupe, " which is short for "duplicate" and is taking over premium and luxury products in popularity. 

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Becoming most popular among Gen Z and millennial shoppers, "dupes" have "flipped the script," according to brands analyst at Morning Consult Ellyn Briggs.

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That hashtag #dupe currently has nearly six billion views on TikTok, where 70% of intentional dupe shoppers have accounts.

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“Money was the top answer,” said Briggs when talking about the recent poll that asked shoppers why they buy dupes instead of name-brand items.

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49% of the polled consumers had a household income below $50,000, and 67% said saving money was one of the biggest factors in their decision. 

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Dupes are not counterfeit products but instead replicate specific features of products that are more expensive. 

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Briggs said that finding a good dupe is now looked at as “something that’s actually a prideful thing for consumers,” instead of being "shameful."

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A New York-based writer named Marisa Meltzer said, "It’s not going to be the same feeling you get with an expensive product.”

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