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Lego decides against its plan to make bricks from recycled drink bottles

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Lego ditched plans to make products from more sustainable raw materials like recycled bottles after discovering there would be no difference in carbon emissions.

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In 2021, Lego did some research to find out whether polyethylene terephthalate (PET) plastic could be an alternative to making its bricks.

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The plan also included moving from crude oil-based acrylonitrile butadiene styrene (ABS), which it currently uses.

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However, the findings of the research put a halt to those plans, as carbon emissions remained the same regardless.

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However, Lego continues to find alternatives and is considering plastic from other sources like e-methanol, and the company hopes to find something by 2032.

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Lego plans to invest over $1.4 billion towards sustainability initiatives with the goal to reduce emissions by 37%.

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Lego's chief executive Niels Christiansen says there is no "magic material" to solve this because a large number of materials were tested and rejected.

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