Stellar Snippets
Lego ditched plans to make products from more sustainable raw materials like recycled bottles after discovering there would be no difference in carbon emissions.
In 2021, Lego did some research to find out whether polyethylene terephthalate (PET) plastic could be an alternative to making its bricks.
The plan also included moving from crude oil-based acrylonitrile butadiene styrene (ABS), which it currently uses.
However, the findings of the research put a halt to those plans, as carbon emissions remained the same regardless.
However, Lego continues to find alternatives and is considering plastic from other sources like e-methanol, and the company hopes to find something by 2032.
Lego plans to invest over $1.4 billion towards sustainability initiatives with the goal to reduce emissions by 37%.
Lego's chief executive Niels Christiansen says there is no "magic material" to solve this because a large number of materials were tested and rejected.