Live shopping deal between socialite Paris Hilton and Musk's X

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[{"selector":"#anim-534854c8-9abf-417e-9403-48244058e43e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc9002c4-c88d-4ebf-a409-6563a8f76681","keyframes":{"transform":["translate3d(0px, 161.73656%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a96ee57e-314d-4ac5-808a-ac02d3817013","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2853a965-d810-41ee-93fa-7c11e0361786","keyframes":{"transform":["translate3d(-153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6970b3b9-3e9e-4ef9-9a31-c6c5e0c9c2f9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Hilton, who has 16.6 million followers on X (former Twitter), will also launch new X consumer products, services, and features. White Scribbled Underline

[{"selector":"#anim-bce386eb-3411-4cdf-bfa8-c9dd6b13b8e4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56580643-b75c-49de-a99b-ef6b41f5b22e","keyframes":{"transform":["translate3d(0px, 164.38556%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af4f3f67-8c9d-4b08-84a1-23cae58f5311","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85463ee0-509f-4f4e-b992-30708cdf30ec","keyframes":{"transform":["translate3d(0px, -93.92874%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82b2cfc3-ad08-4bc7-a28f-34896b6e6f9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1036659-0042-412f-b598-761892058e1f","keyframes":{"transform":["translate3d(-153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] X and 11:11 media have a revenue-sharing deal that is reportedly "attractive to both parties," according to an X spokesperson. White Scribbled Underline

[{"selector":"#anim-92adf746-93f5-4175-95f1-583d2cf6a8ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb6b0e62-a1fc-49af-a424-56c65f0e6bdc","keyframes":{"transform":["translate3d(0px, 155.67903%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7791a0a-e383-40f6-aeee-0f0f6d1fffcf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86b310a1-6c81-48fe-806f-6efab7edf7d1","keyframes":{"transform":["translate3d(0px, -93.13876%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-faaa11ba-4e10-4f65-b797-2a39098894f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5dbf618-3e88-4af7-ae6a-d23dc05fde4a","keyframes":{"transform":["translate3d(-153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The live shopping product lets users watch, chat, and shop in the same window. They watch Hilton live while browsing and purchasing from the catalog White Scribbled Underline

[{"selector":"#anim-ec13db4b-5918-4174-9982-2a4d7a2cb9ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9278bd21-29cb-4f75-b23a-87258913797f","keyframes":{"transform":["translate3d(0px, 182.53973%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08004f7a-69d2-4f2d-a37f-aeb297b269d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e13abe29-d952-4f8f-8790-09ff135acf51","keyframes":{"transform":["translate3d(-153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0363c9f2-54a8-4fe6-a10d-0896897850d4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.993181585921828%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Hilton will also be focusing on her "content priorities" like "Halloween, music, motherhood and cooking." White Scribbled Underline

[{"selector":"#anim-3246a746-3c8a-4c96-89d0-ab46ac990090","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb667e9f-65c9-4135-81bf-68c4e01f4545","keyframes":{"transform":["translate3d(0px, 152.90125%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-140d9bec-9626-4dea-92b5-7b4046c2a50e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7338a40-3aa5-4775-b8cd-e15e177700be","keyframes":{"transform":["translate3d(-153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f8415bd-f983-43b9-8074-e84d3d3c6395 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Reports observe that this partnership will be a "test" for CEO Linda Yaccarino who started in June and is now trying to revive X revenues. White Scribbled Underline

[{"selector":"#anim-cf1b394d-2343-4d19-a111-f37735d8d82b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91328748-7bb6-4b48-9202-0a055807ea77","keyframes":{"transform":["translate3d(0px, 152.90125%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26acd8a6-e534-42c6-94b5-6b7ab5cd3375","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f3d8c4b-94eb-46a6-99ff-57e609fc5bfc","keyframes":{"transform":["translate3d(-153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a299bc15-d987-45c6-bd6b-073ea13ca0cd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Yaccharino has been meeting Hollywood agencies to attract stars and influencers, therefore users and advertisers, onto the platform. White Scribbled Underline

[{"selector":"#anim-05bc920a-5ac5-4b67-adc0-0303cd2c373a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d70af0fa-3317-43e4-b1fe-52292a9e02e2","keyframes":{"transform":["translate3d(0px, 165.04781%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5841d1c9-90a3-4375-9b45-8de0b92e86c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ae21586-cadc-4f94-977a-0120db1da850","keyframes":{"transform":["translate3d(-153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f77171b0-a59d-48c8-8817-8d5043823da4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-42.32874155710728%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] The two-year deal will also have Hilton "#sliving" (slaying+living) on X creating content for X's Spaces audio feature. White Scribbled Underline