Launched by Meta CEO Mark Zuckerberg, Threads has already attracted millions of users.
Threads is an offshoot of Meta's photo- and video-sharing app, allowing users to easily follow their existing Instagram connections.
Still, Threads will need more than the average Instagram user to succeed, as Twitter's appeal lies in its diverse user base.
Despite its user base of celebrities, thought leaders, and more, Twitter does come with baggage and controversies.
Under Musk's leadership, Twitter has seen cuts, user reinstatements, and tweet view limits to address data and system concerns.
On the other hand, Meta, the parent company of Threads, has faced its own issues, like the Cambridge Analytica scandal.
Twitter CEO Linda Yaccarino tweeted that Twitter is often imitated, but the unique Twitter community cannot be duplicated.
Due to alleged antitrust violations, Meta is in an ongoing battle with the Federal Trade Commission, and Threads may intensify this.
Only time can tell which platform will prevail. Stay tuned for more updates on this evolving rivalry and its impact on the digital landscape.