TikTok users recently started a popular trend of adding a dollop of caviar on top of Pringles. The trend has over 10 billion views so far.
In response to the trend, Pringles announced limited-edition kits which will be the iconic chips paired with high-end caviar.
The kits will be available beginning Sept 19 at 12 p.m. at PringlesandCaviar.shop in three varieties ranging from $49-$140.
Smoky Shores, the $49 kit option has a tube of Sour Cream & Onion chips, a jar of Smoked Trout Roe, and crème fraîche with a Pringles mascot bow tie-shaped tray.
The Salt of the Sea kit, for $110 includes the original flavor chips and a jar of the Classic White Sturgeon Caviar.
The deluxe $140 kit called Crisps and Caviar includes both caviar types and three Pringles varieties: Original, Sour Cream & Onion, and BBQ.
Co-founder and CEO of The Caviar Company hopes that this combo will inspire more people to taste caviar through Pringles.