NEW YORK AND AUSTIN – MAY 18, 2022 – StellarFi, on a mission to provide unprecedented access to credit-building and financial tools to underserved communities, has tapped LiveLike, a technology company dedicated to empowering digital experiences, to bring best-in-class engagement capabilities to the new financial platform, currently in Beta.
StellarFi was founded with the understanding that for many, having a healthy credit score is key to gaining financial independence. StellarFi is expanding access to credit by enabling users to build credit through their everyday purchases, opening opportunities not just to build their credit score, but also to gain financial security for themselves and their families.
To promote strong engagement that goes beyond the traditional credit card rewards program, StellarFi is initially utilizing LiveLike’s engagement tools to allow customers to earn points and unlock badges that promote responsible personal finance practices and build community in a fun way. For example, StellarFi will use LiveLike to reward behavior such as paying bills on time, referring friends, reaching credit-related goals, and more, while gaining a community of like-minded individuals through interactive and expert-led forums.
“Having a positive impact on society is a priority goal for us as a Public Benefit Corporation. For example, we recently wrapped up a $10,000 giveaway to help people pay for their bills,” said Lamine Zarrad, founder and CEO of Stellar. “The partnership with LiveLike will be a powerful part of our platform which supports our quest to provide financial support as well as education to our communities. We will provide this along with goal-setting, community support, free nationally-accredited credit counseling, and flexible payments – on top of our core features of on-time bill payments and credit-building – when we launch this summer.”
LiveLike initially developed its pioneering approach to engagement and gamification through working with the world’s top sports organizations and media companies, which use LiveLike’s platform to convert passive users into active communities. Among those who have partnered with LiveLike to bring customized, interactive features to its fans are the Golden State Warriors, NASCAR, Cinedigm, and Turner Sports (including March Madness and the NBA playoffs), to name a few. StellarFi is LiveLike’s first fintech partner. LiveLike is also bringing its learnings in live events to new areas, such as edtech, e-commerce and more.
Miheer Walvalkar, Co-Founder and CEO, LiveLike, added, “We initially developed our platform to make live sports and entertainment more communal experiences, and have seen how even the simplest level of interactivity can motivate fans to engage and connect in meaningful ways. As we have all experienced first-hand, community goes well beyond ‘fandom’ – and can be a powerful force in significantly improving our day to day lives. We are very impressed with StellarFi’s philosophy on engaging with its customers, and approach to personal finance, and are excited that our first official foray into this industry is with an innovative startup that is positioned to change the world for the better.”
To learn more about fintech applications of LiveLike’s pioneering engagement platform, connect with the company during Finovate Spring, taking place May 18-20 at the Hilton San Francisco.
Founded in Austin, Texas, as a Public Benefit Corporation, StellarFi is on a mission to disrupt the U.S. poverty cycle by opening access to credit to the 132 million Americans who currently have poor credit or no credit. StellarFi empowers users to dramatically increase their credit scores using their everyday bills and payments such as rent and utilities, which StellarFi reports directly to Experian, Equifax, and TransUnion. Driven by his prior success in tackling complex financial problems, StellarFi Founder and CEO Lamine Zarrad plans to expand financial equity nationwide and support millions in their journey towards financial security.
Visit stellarfi.com for more information.
LiveLike is a technology company dedicated to empowering digital experiences that enable deeper fan engagement, increased retention rates, and new monetization opportunities. LiveLike’s audience engagement platform and gamification engine help top sports organizations and media companies to enhance the fan experience, increase the time spent interacting with their content, and unlock the power of first-party data. Through customized interactive and social features, LiveLike has connected fans to some of the biggest live events around the world, from the Super Bowl, FIFA World Cup, and NCAA March Madness, to concerts, festivals, and the U.S. presidential debates. Additionally, the company is actively expanding into new industries, bringing its technology to edtech, fintech, e-commerce, and publishing, with more to come. Headquartered in New York, LiveLike also has offices in India, Europe, and Canada, with staff located worldwide. For more information about LiveLike technology, partnerships and more, visit www.livelike.com.
Matt Biscuiti or Kevin Broderick
The Lippin Group
StellarFinance, Inc. and its affiliates do not provide financial, tax, legal, or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. You should consult your own financial, tax, legal, and accounting advisors before engaging in any transaction.
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