5 Latinx Personal Finance Creators to Follow

Key Takeaways

What is Latinx Heritage Month?

Hispanic Heritage Month has long needed a rebrand, and we’re giving it one. At StellarFi we’re referring to this month – that honors the history, culture, and influence of Latinxs – as Latinx Heritage Month.  Language must evolve with society. When the term Hispanic was introduced in the 70s by the United States Census Bureau, it was criticized for its relation to Spain, which colonized much of Latin America, and being a government-chosen term rather than one already used by the Latinx community. While it was a step up from referring to people of Latin American descent living in the U.S. as “Spanish-speaking” or “Mexican,” it also faced backlash for being too broad, erasing the diversity of Latinx cultures and histories. Latinxs self-identify in a variety of ways that center the parts of their culture and identity they hold dear: Latinx, Chicano, Afro-Latinx, Tejano, Mexican-American, Mixtec, and Indigenous are just a few of the terms used by Latinxs.  Latinx is not a perfect term. No term that tries to encompass the entirety of a community ever is. We’ve chosen to use it due to its rise in popularity among the community as a gender-inclusive alternative to Latino. 

Latinxs making personal finance accessible 

Latinxs are one of the fastest-growing racial and ethnic groups in the country and the fastest-growing group of entrepreneurs. But they face a number of challenges when it comes to building wealth. Latinxs face discrimination when applying for jobs, buying homes, and accessing financial resources. Latinxs make 73 cents for every dollar white Americans earn, and Latinx household wealth is just a fifth of that of white households – making it difficult to accumulate and pass on wealth to future generations. Despite these challenges, there are a number of Latinx personal finance experts you can follow who are working to bridge the wealth gap and expand financial literacy in the Latinx community. 

Jannese Torres

Jannese Torre is the host of the Yo Quiero Dinero podcast. She is a Puerto Rican money coach and blogger who is passionate about helping Latinas build wealth. Jannese’s podcast covers topics such as budgeting, investing, and side hustles. She is also a vocal advocate for financial literacy in the Latinx community. Follow on Instagram: @yoquierodineropodcast

Yanely Espinal

Yanely Espinal is the creator of the YouTube channel MissBeHelpful. She is a former elementary school teacher and now works full-time as a personal finance educator. Yanely’s videos cover a wide range of topics, including budgeting, saving, investing, and debt repayment. She is known for her clear and concise explanations of complex financial concepts. Follow on Instagram: @missbehelpful

Maribel Francisco

Maribel Francisco is the founder of OurWealthMatters, a platform that provides financial education and resources to immigrants living in the country without legal permission. Maribel was inspired to start OurWealthMatters after she realized that there were few resources available to undocumented immigrants who wanted to learn about personal finance. She offers a variety of resources on her website, including blog posts, videos, and webinars. Follow on Instagram: @ourwealthmatters

Carlos Hernández

Carlos Hernández is the founder and CEO of Crediverso, a financial education and technology company that helps Latinxs build credit and achieve financial independence. Carlos is a graduate of Harvard University and Harvard Law and Business School. He is a registered attorney with the American Bar Association in California and a licensed real estate broker with the California Bureau of Real Estate. Follow on Instagram: @crediverso 

Valerie Rivera

Valerie Rivera is a Certified Financial Planner (CFP) and the founder of FirstGen Wealth, a financial planning firm that specializes in helping first-generation wealth builders. Valerie is passionate about helping Latinas achieve their financial goals. She offers a variety of services, including financial planning, investment advice, and retirement planning. Check out their website: In addition to these resources, our team at StellarFi provides financial education and tools as part of our mission to help build financial equity. You can see more in our blog or subscribe to our monthly newsletter at the bottom of this page.


StellarFi (StellarFinance, Inc.) and its affiliates do not provide financial, tax, legal, or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. You should consult your own financial, tax, legal, and accounting advisors before engaging in any transaction. StellarFi receives a referral fee from the partners mentioned in this article.